Sotheby’s International Realty Launches Extraordinary Living Blog

Sotheby’s International Realty has just announced the launch of its Extraordinary Living blog on sothebysrealty.com, designed to provide insights into a range of real estate and lifestyle topics.

Recent blog posts include ‘The Best Places to Buy a Summer Home in the United States’ and ‘The Lure of Buying a Private Island’.  The blog will cover lifestyle topics from art and architecture to travel and interior design, as well as feature Sotheby’s International Realty executives and network members.

“Our new blog is truly the destination for extraordinary living online,” said Wendy Purvey, Chief Marketing Officer, Sotheby’s International Realty Affiliates LLC.  “It was designed to offer unprecedented access into the distinctive lifestyles of the connoisseurs of life from the best possible source: our network of experts worldwide.”

The blog is the latest enhancement to sothebysrealty.com, which has seen a 25 percent increase in total visits and 10 percent increase in unique visitors since its redesign last July. Sothebysrealty.com allows users to define and refine how they search, whether by amenity or lifestyle.

The Extraordinary Living blog launch follows June’s debut of the Sotheby’s International Realty brand’s first in a series of branded websites for specialty markets, with the initial one focusing on the luxury Farm & Ranch segment.  The specialised website, which can be found at farmandranchSIR.com and features nearly 800 properties, matches the look and feel of sothebysrealty.com and provides detailed Farm & Ranch lifestyle and listing information and resources.

The brand plans to follow up with a Waterfront specialty website in the coming months.